Articles

Browse our published research articles

3 articles
1
Research Article

Digital Marketing Strategies and its Impact on Service Quality of Insurance Industries in Bokkos LGA of Plateau State

Chibuisi Chigozie*, Hajia Asabe Binta Abdulsalam, Olufunmilayo Anita Coker, Oche Charles Ako, Daniel Manga Ojah

Service quality through the evolution of digital marketing has significantly transformed how businesses interact with customers including those in the insurance sector. With the advent of technology, insurance industries now leverage various digital platforms to communicate, educate and engage with policyholders. One of the major challenges of Nigerian insurance industries is the transition fr...

Dec, 2025 pp. 1-19
2
Research Article

Anti-Money Laundering Regulation and Operational Efficiency of Deposit Money Banks in Nigeria

Irmiya, Solomon Reuben*, Godwin, Winner Ihotu, Haruna, Judith Bana, Izang, Gladys John, Dau, Justin John, Daboer, Dominic Dadee, Goma, Carol Alfred, Adi, Donatus Dongnda, John, Seun Ajani, Magunni, Beatrice Watitik

Given the high cost of operation faced by banks in Nigeria despite years of enforcement by regulators, the need to ascertain whether anti-money laundering rules add to or alleviate the burden becomes very essential. On the basis of this, this study examined the effect of anti-money laundering (AML) regulations on the operational efficiency of Deposit Money Banks in Nigeria. An ex-post facto re...

Dec, 2025 pp. 20-31
3
Research Article

The Role of Employee Engagement in the Relationship between Worklife Balance and Employee Performance in Sa'adu Zungur University, Bauchi

Sani Babayaro*, Ben. P. Wurim

In today's competitive landscape, the interplay between worklife balance, employee engagement, and employee performance is crucial for organizational success. This study investigates how employee engagement mediates the relationship between worklife balance and employee performance at Sa'adu Zungur University, Bauchi state Nigeria. Utilising a positivist approach, a sample of 300 staff members...

Dec, 2025 pp. 32-44