OA

Olufunmilayo Anita Coker

Department of Marketing, University of Jos, Jos, Plateau State, Nigeria

1 Publication

Publications 1

1
Research Article Vol. 1, Issue 1

Digital Marketing Strategies and its Impact on Service Quality of Insurance Industries in Bokkos LGA of Plateau State

Service quality through the evolution of digital marketing has significantly transformed how businesses interact with customers including those in the insurance sector. With the advent of technology, insurance industries now leverage various digital platforms to communicate, educate and engage with policyholders. One of the major challenges of ...

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